A banner ad is a type of online advertisement that is displayed on website pages. These advertisements are designed in the form of a graphic design in different dimensions and are placed in different places on the site page; But the most common places to place the banner are the top, bottom and side of the page. We will talk more about this topic later.
The purpose of creating and publishing these banners is to advertise a product, service or brand on the host website. Advertising banners have different sizes.
From small buttons to large banners that take up the entire page; the common feature of all of them is that they can be clicked and the user will be redirected to the advertiser’s site.
A banner ad can be static or animated. Advertising banners, as their name suggests, are static and in the form of a fixed photo or poster; But animated banners have moving elements inside them. They may be animated, or have photos or even videos, just advertising text to attract customers.
Animated banners attract the attention of the audience, but at the same time, they will distract the audience more; Therefore, it sometimes happens that sites receiving advertisements do not accept animated advertising banners, because they know that the performance and feedback of their page will decrease.
Types of placement of advertising banners on the site
Web advertising banners can be placed on websites in different ways. First, the website owner can upload the banner directly or through an ad network.
Ad Network is a company that connects advertisers to different websites. Advertisers pay ad networks to have their banners displayed on one of the network’s affiliate sites.
What is banner ad targeting and how does it work?
Banner ads can be targeted to a specific group of audiences based on their interests, online behaviours, and demographics. This is done through a process called ad targeting.
Targeting allows advertisers to deliver their message to their target audience and this makes the advertising campaign more effective.
What is the importance of advertising banner design?
Banner-making is important for a business for several reasons. Here are 5 of the most important reasons why you should care about creating advertising banners:
1. Increasing brand awareness
Advertising banners are a very good tool to increase the awareness of users and potential audiences about your brand. When you display your logo, colours, and message on other sites, you help people become more familiar with your name and brand.
2. Increase website traffic
These banners can be used to increase incoming traffic to your site. This is especially true when you use call-to-action (CTA) techniques such as “click for more information” in your banner.
Through these techniques, you can encourage the audience to enter your site and learn more about the product or service you offer.
3. Creating a lead
Banner ads can also be used to generate leads. You can use offers like discount codes, free limited periods or other such offers to encourage users to give you their contact information.
By doing this, users not only become potential customers; Rather, their information is also recorded in the database of your target audience.
4. Sales increase
Banner ads are used to promote and promote a specific product or service and are not necessarily brand-centric. By emphasizing the benefits and features of your product in the banner and placing an appropriate CTA, you can encourage users to buy and increase sales.
5. Targeting the audience
Advertising banners can be designed based on the interests and behaviour of a specific group of audiences to encourage them to buy or use services.
This type of advertising allows businesses to deliver their message to the right and specific group of audiences and make their advertising campaign effective.
As a result, the design of advertising banners is very important for brand awareness, increasing site traffic, generating leads identifying potential customers, increasing sales and targeting specific brand audiences.
Businesses can develop their presence in the online world by making professional advertising banners and making the way to reach their brand marketing goals smoother.
Advertising banner design principles that must be followed
Designing an effective business banner requires careful planning and attention to detail.
Here, we examine the most important points that should be considered when designing an advertising banner:
1. Determine your goal
Before you start designing the banner, it is important to know what is the purpose of designing this advertising banner. What do you want to achieve with it? Do you want to increase brand awareness? Increase site traffic? Or promote your product?
Determining the goal correctly will help you design a banner that fits your brand and collection needs.
2. Choose the right size
Advertising banners have different sizes. So it is important to know what size you want and make your design suitable with the same dimensions.
Consider where the banner will be placed and what size is best for that area. Common sizes in banner design are 250×300, 90×728 and 600×160 pixels.
3. Use eye-catching visual elements
A successful advertising banner should be eye-catching and attract the attention of the audience. Use high-quality images and include graphic designs related to your purpose and message in the banner.
Avoid clutter and keep the design as simple, clear and readable as possible.
4. Make your message clear and concise
This case is also a continuation of the previous case. You must be able to communicate with the audience clearly and concisely. Use strong words, concise and useful phrases, and call-to-action (CTA) techniques.
5. Use appropriate colors and fonts
Use colours and fonts that belong to your brand and are legible. Avoid using too many texts, fonts and busy colours. Such an issue will make your banner look unprofessional and will not attract the audience.
6. Test your banner
Before finally uploading the banner, test it on a test page to make sure it looks and works fine. Make sure that the link is working properly and that the banner itself can be seen properly on different devices like mobile, laptop etc.
Adhering to the advertising banner design tips is essential and requires careful planning, attention to detail, and focus on goals and target audiences.
By using the tips that we have mentioned, you can design a banner that has a high-quality and attractive appearance, effectively conveys the brand message to the audience, and as a result, has a favourable outcome for your business.