How many logos or emblems do you come across in a day? As you’re reading this right now, several types of logos are probably around you.
While shopping, walking in the park or searching on social networks, you are constantly interacting with different brands.
It may seem insignificant to you, but these symbols are an integral part of companies to create branding. Of course, before designing a logo, you will probably have many questions.
Questions such as why you should have a special logo for your business or what are the characteristics of a professional logo?
In this article, we are going to explain what a logo is, introduce you to the types of logos, and explain the principles of its professional design. Stay with us until the end of this article to learn about the importance and use of logos for businesses.
What is a logo?
Before getting acquainted with the types of logos, it is better to know the definition of a logo. A logo is a graphic design consisting of words, images and colours used to identify a brand or product. There are certain types of logos in different shapes and sizes, which we will introduce to you below. Generally, a good logo introduces a company’s brand, business and services to the audience. All professional businesses use a memorable logo. For example, when you think of Coca-Cola, Nike, Adidas, Pepsi, etc., you will surely imagine their logos.
Introduction of logotypes
As we said, there are many types of logos, but in general, they can be divided into three categories. Depending on the type of business and the target audience, the logo design may be different.
- Written logo
A logotype or wordmark is one type of symbol that uses writing in its design. In logotype design, the name of the brand or company is written uniquely and specially, with a specific size and font. In fact, for wordmark design, in addition to the need for creativity, the brand name must be written. It is better to consult and collaborate with an expert freelancer to design such logos.
- Image logo
An image logo, also known as a brand logo, is made from a specific graphic design or image. A visual logo is a bit more complicated than a written one, and to understand it, a minimal knowledge of the brand is required. For example, the logo of Telegram or Apple is of this type. Using a suitable symbol and image for logo design is also very important.
- Composite logo
As its name suggests, this type of logo is created by combining text and images. For example, the Puma brand logo is a famous example of a hybrid logo. The use of each symbol depends on the type of your business, your audience and your taste. Do not forget that one of the most important parts of marketing and branding is logo design; Therefore, it is better to consult with a graphic designer before the final design.
- Principles of logo design
When designed correctly, a logo acts as the face of your business and helps your audience identify who you are and what services you offer. When deciding how to design a logo, several components must come together to create your unique design. Some logos use only certain elements, while others combine them all. In the following, we will introduce you to some of the elements that you should pay attention to when designing your logo or business emblem.
- Colour
Choosing a logo color is not just about your taste, but also requires research and thought. The right logo colour scheme can make your logo and affect the feelings or emotions associated with your brand. Normally, it is better not to use more than 3 colours in logo design.
- Image
In general, the images should represent the product or be related to your business. However, sometimes logos use abstract images to express creativity and give personality to their brand. When using unrelated images, it is recommended to connect these ideas to a story or an emotion related to your product.
written
To design a typography or combination logo, you should pay attention to things such as font and text size. As we said about the colour, it is better to use a maximum of 2 or 3 types of fonts so that the logo design is simple and consistent.
- Slogan
A slogan is usually placed below or around a logo and is a simple sentence that will stick in the audience’s mind. Not all logos need a slogan, but using it can certainly be effective. For example, the LG brand uses the slogan Life’s Good.
The importance of logo design for businesses
Why does every business need a logo for marketing and branding? A logo can create a great first impression in the audience’s mind and make them interested in you. Also, among countless advertisements of other businesses and competitors, a different logo can have a memorable impact on the minds of the audience.
In addition, having a unique logo with a beautiful design defines your brand identity. For example, whenever you come across the bitten Apple logo, you will be reminded of the Apple company. Logo design is one of the first steps in marketing strategy, which also helps to increase brand awareness.
Applications of logo in business.
What is the use of logos?
To get to know more about the importance of their design, we will introduce you to some of the uses of logo making.
Websites
Having your logo on the site helps to identify your company. When you create a website, make sure your logo is visible and recognizable to your visitors. Logos are usually placed in the header of the site.
Products
Imagine someone walking down the street carrying a bag with your company logo on it. In this way, in addition to advertisements, your brand and logo will be seen more.
business card
Remember that a business card is like a small memento, something your potential customers remember and can physically keep. Showing your logo on a business card is a great branding opportunity.
Social Networks
It is better to include your logo on social networks such as Twitter, Instagram, Facebook, etc. so that your audience can easily distinguish you from others.
How to design a logo?
Remember that your logo is like the soul of your company and thus it should be recognizable and meaningful and create a positive feeling in the audience. A good logo should convey the spirit of your brand across all visual elements and marketing channels. Try to capture the essence of your brand and keep it simple. In addition, you should be aware of logo design trends to design the right logo for your business.